How to Sustain People – A Perception Lesson from a Historical Piece of Paper

Many years ago there are techniques to persuade people. Sometimes, of course, we know what we're talking about. At other times, we apply these methods to unconscious persuasion. Let me tell you how to convince people using a technique called the law of scarcity.

Several years ago, a major piece of American history appeared to have been stolen in North Carolina. It was one of 14 Bill of Rights mandated by President George Washington.

The president kept only one copy and distributed the remaining copies to 13 states. The aforementioned copy of North Carolina & # 39; It was stolen in 1865. While this entire setup looks like National Treasure land, it actually happened in real life.

The dealers offered a $ 4 million grant to the Philadelphia National Constitution Center Bill of Rights and warned the organization against the law. In fact, the sale also threatened to destroy the Bill of Rights if the police were ever involved.

If the aforementioned artifact was just a common art or something that all museums had, the National Constitution Center would not pay much attention to the offer. However, the seller knew how to convince people about the situation using the scarcity law.

Why Does the People's Law Shortage Work?

Destroying the piece would forever destroy a very important part of history. 14 A bill of rights may be available at all times, but only one copy is intended for North Carolina. The minimum law states that something is limited in supply and perceived to be of greater value.

The organization did not disclose old documents. Other buyers around the world wanted a single parchment in North Carolina. It was the only item you didn't see every day. The National Constitutional Center cannot rely on private collectors.

How to Sustain People Using the Shortage Act

I don't ask you to use this persuasive technique in a negative way, the example above explains how the law of handicap works. You can use people to think or act in some way to find out which buttons to press.

For example, you want to strengthen your T-shirt store and reputation. Instead of letting your prices go bankrupt, why not start selling limited edition products? By using the law of scarcity, you are convincing people to pay more attention to your store.

Remember: The smaller the resource, the higher the perceived value.

Customers go to the store for what many people may want. They want to be exclusive and will do almost anything if your bass dries well enough. If they are rich enough, they will pay double what the product is worth.

If you want to learn to persuade people using the law of insanity, you need to know how to build a particular product or idea. You need to make sure others understand how rare your product is and how it sells like hotcakes.

If the art dealers who had a portrait of Debt Rights knew about it, they were arrested by the Federal Bureau of Investigation. While the minimum law may have been a great way to sit down and warn the National Constitution Center, it wasn't enough guilt to get out of jail.